FREEWARE ANTIVIRUS- Choose the Best

 

FREEWARE ANTIVIRUS-

Choose the Best

Advantages and disadvantages of Freeware Antivirus Software

Freeware has many advantages but also drawbacks. Let's see each of them.

Advantage

One of the benefits of freeware antivirus software is that it is a great way to spread brand awareness and authority in your target industry. The lack of costs for companies downloading the free software creates a low onboarding barrier. Therefore, more companies are likely to try to support the program. For this reason, free software is a great way to attract first-time users to your site. If you have a new and innovative software tool, offering it as free software can help you acquire a user base quickly and easily. In fact, launching free software can generate new users and open space in the market for your future paid projects.

Free antivirus software is comprehensive for smaller businesses with fewer resources to spend on tools. By offering free software, your business supports these small businesses. Start building a relationship with them through their lightweight software. When that small business grows and needs a more robust solution, your payment solutions will be waiting. Also, your existing relationship with the company gives you a competitive advantage over other providers.

Freeware can also be used to obtain useful information from real users. That feedback can help direct the development of paid software or even the growth of your business.

Disadvantages

Among the downsides of freeware antivirus software are the costs of offering free software that you should consider. The most obvious of these is the cost of development time to create your free solution. It takes a substantial effort to create a software solution. Then there is the cost of marketing it, not to mention the costs associated with maintaining and updating it. This can turn out to be a large sum. It's also worth noting that some of the benefits of free software depend on external factors. For example, it can take time to strike the right balance between free and paid features in a freemium offering. Too many valuable features that are offered for free means that no one will pay for your premium version.

Also, there is no guarantee that your free users will upgrade, purchase your services, or subscribe to your other tools. Freeware is also not useful for receiving feedback if the free users it attracts are not representative of your target demographic. Finally, there is always the possibility that your product will be perceived as inferior to its paid counterparts, simply because of the nature of its price. If it is true that people do not value what they do not pay for, then you run the risk of being relegated to a second-rate rank in the minds of users.

The best freeware antivirus software programs for Windows

Windows has a lot of great and useful freeware available for the operating system. These are the best examples of freeware programs for Windows that you should consider.

·         Kaspersky Free Antivirus Software : It is a lightweight antivirus that offers basic real-time antimalware protection for Windows users, such as file, email and web antivirus, automatic updates, self-defense, quarantine.

·         VLC Media Player : VLC needs no introduction. It can play most of the video and audio format on the Internet. The strength of the player is an exhaustive number of codecs, plugins and extensions, it supports compression and can even record the screen.

·         7-Zip Archive : Although Windows comes with built-in support for archive files, 7-Zip is the most versatile when it comes to features. High compression and speed is its strength and it is better than others. It also supports many formats, including WIM files, RAR5 files, UEFI BIOS files, ext2 / ext3 / ext4 images, GPT, VMDK, VDI images, and a single QCOW2 file.

·         Audacity (Audio Editor) : If there's one thing that needs no introduction after VLC, it's Audacity. It is both an audio editor and a recorder. It can reduce or eliminate background noise, split and merge audio files, supports plug-ins, effects, and offers a spectrogram view mode to display and select frequencies.

·         Ultimate Windows Tweaker : This is a very popular in-house freeware that allows you to tweak your system to suit your needs. It makes the system faster, more stable, personal and more secure with just a few clicks of the mouse.

·         CCleaner : is the best Windows temporary and junk file cleaning and optimization tool. It comes with a built-in disk cleaning utility, registry cleaner, option to uninstall programs, manage Windows startups, browsers, context menu, and scheduled tasks.

·         BitDefender Anti-Ransomware Tool : Ransomware is a nuisance, and with most paid Anti-Ransomware services, BitDefender Anti-Ransomware Tool wins the list of best free software for Windows 10. It offers robust ransomware protection and prevention capabilities to protect your Windows PC. It does not allow executable files of app data and startup to run.